2 Comments

  1. Lots of corporate buzzwords and chatter in this article, yet not one mention of how critical it is that an organization allows and encourages individuals to pursue community involvement in ways that are meaningful to them, as well as just part of supporting the organization’s “CSR agendas.” The inherent downfall in many organizational CSR initiatives is that the company seeks to only gain for itself, while overlooking a simple truth: their employee engagement will increase in a much more noticeable and meaningful way if they lift up the value of service in the community, of all types, in areas that align with their individual passion, as opposed to just the company’s current community partner.

    The strategy should not ever be an “either/or,” it should be an “and” strategy.

  2. Lots of corporate buzzwords and chatter in this article, yet not one mention of how critical it is that an organization allows and encourages individuals to pursue community involvement in ways that are meaningful to them, as well as just part of supporting the organization’s “CSR agendas.” The inherent downfall in many organizational CSR initiatives is that the company seeks to only gain for itself, while overlooking a simple truth: their employee engagement will increase in a much more noticeable and meaningful way if they lift up the value of service in the community, of all types, in areas that align with their individual passion, as opposed to just the company’s current community partner.

    The strategy should not ever be an “either/or,” it should be an “and” strategy.


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