Denise Lee Yohn joins Editor Lauren Dixon to discuss her new book, “FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies.” The two talk about how to align company brand and culture and the benefits of doing so.
Here’s some marketing insight to help make your content viral-worthy.
Frank Kalman talks with contributor Michelle Rafter on how employer branding is changing the way companies recruit.
Education and learning assist everyone’s growth.
Regardless of the delivery mode, throwing a bucket of frigid water into the mix might not hurt.
For a corporate learning strategy to be effective, it needs a marketer’s touch.
Learning and development should examine its current brand image to identify ways to market itself better.