Robert O. Brinkerhoff
Robert O. Brinkerhoff is professor emeritus at Western Michigan University, CEO and senior consultant for research, development and evaluation at Promote International.
Articles By Robert O. Brinkerhoff
The Impact Map: Make the value proposition of your L&D investment crystal clear
Being able to articulate and explain the why of the training, and how it is supposed to work, from learning to on-job application to important results, is a prerequisite for justifying and executing any L&D investment. Read More
A new hybrid learning methodology
The proliferation of digital learning transfer platforms offers the opportunity for a new and impact-enhancing hybrid: learning programs that are at the same time standardized and personalized. Read More
From event-based training to blended learning journeys: 5 steps for a successful L&D transformation
Looking back from the vantage point of the final quarter of 2021, we see five distinct building blocks driving a highly successful transition from a content-heavy, event-based training paradigm to performance-focused, blended learning journeys adapted to the needs of both the business, and the learners. Read More
Stop talking training and start talking value
Though all training may look like “training,” the value propositions that underlie different training initiatives differ dramatically in their relevance to current business needs and goals. Read More
Personalizing performance, not learning: lessons from mass customization
Applying principles of mass customization in L&D design and leveraging digital learning transfer technology can greatly accelerate the impact rate of mission-critical training. Read More
Promote Learning Transfer, Accelerate Strategy Execution
Find out why LTP technology works. Read More
Learning: Nice to Have or Indispensable Business Asset?
Most people like learning new things, but without accountability for improved performance back on the job, learning will always be vulnerable and its value questioned. Read More
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