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  1. This article accurately reflects the challenges facing TM leaders today. A point I would add is that, in a world of limited resources (particularly in HR!), TM must determine where to invest and how to measure the return on their investments. It no longer makes any logical sense to spread our limited resources as thinly as possible in an effort to be “fair” in matters of attraction, selection, retention, etc. Instead, HR leaders must identify the roles critical to building the future value of the company (typically IP such as brands, patents, data, etc.) and *over-invest* in hiring and retention for those roles. After all, in our knowledge economy, the most unfair thing a company can do is treat employees / roles equally.


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