Learning Delivery

2010 Excellence in Simulations & Games

GOLD: IBM

The Global Terminal Automation System (GTAS) is oil giant Shell’s program for rolling out a fuel distribution management system that manages and controls the loading of trucks, barges, trains and pipelines at a terminal or depot.

Shell engaged IBM to design and develop an e-learning solution for deployment with the rollout of the GTAS.


Shell wanted this solution to include speedy attainment of competence, rapid adoption, real-life scenarios, speed to proficiency, long-term use and demonstrable benefits.

In order for the system to be deemed a success, Shell required it to:
• Provide a practical practice area for trainees to use the GTAS in a safe area prior to rollout as well as the TAS Customer Acceptance Test.
• Create real-time business situations and resolve them using TAS system functionality.
• Ensure terminal staff members are confident using the new TAS.
• Provide a post-implementation distance learning tool for refresher training and new recruits in addition to reinforcing best practices after the system went live.
• Confirm key user understanding of the TAS implementation.

IBM provided a solution that included an interactive, hands-on simulation of TAS systems, structured competence development scenarios, scalable and adaptable systems, technical and functional requirements and an environment that provides for safe exploration of the TAS system.

The TAS system was designed to achieve ROI after deployment to just five work sites and enabled modular, flexible design for rapid content adaptation and repurposing and actual scenario simulations.
Going forward, IBM will take the solution global, translating it into Brazilian Portuguese, German, Italian and Turkish.

SILVER: TRI Corporation

Due to the increasing complexity of its businesses, Microsoft Finance wanted its professionals worldwide to engage differently with their internal business partners. The mission was to develop trusted advisers who could collaborate, provide insights and innovate when faced with challenges. To do so, learning available from Microsoft Finance’s corporate campus would need to be extended to all finance professionals around the globe.

Microsoft Finance and TRI Corporation, a company specializing in experiential learning, partnered to transform a three-day in-residence class into the Microsoft Finance Virtual Business Simulation. This program integrates business insight, business excellence and personal leadership.

Over a six-week period, participants, mentors and staff are always separated by time and space but continually remain in two-way communication. Technology tools carry the course content and enable participants to control their learning pace.

In the simulation, three teams of five to six participants compete to make a struggling company reach profitability in six weekly “quarters.” Success is based on quantitative and qualitative factors that balance short- and long-term decision making.

The virtual simulation achieved its goal to transform finance professionals into trusted advisers. The program also is more cost-efficient, with substantial savings achieved in travel and living expenses, as well as the benefit of not taking participants away from their day-to-day work.

BRONZE: Digitec

Digitec Interactive developed the New Manager Roadmap Challenge immersive simulation game to educate Genentech’s new and existing managers about company standards and policies, as well as encourage good time management skills during the workday.

The game made content immediately accessible and searchable, dynamic and up to date, consolidated in one online location and broader in scope. In addition, costs of time and travel to and from class have been lowered or completely eliminated.

Filed under: Learning Delivery