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CLO Symposium
Beyond Boundaries:
Learning's Impact Across the Organization
April 6th — 8th, 2009
Loews Miami Beach Hotel, Miami Beach, Florida
CLO Symposium
Peak Performance:
Pushing Your Enterprise to the Top
September 28th — 30th, 2009
The Broadmoor, Colorado Springs, Colorado
Published May 2007
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Companies must respond quickly and effectively to opportunity. To be successful, they must rapidly respond to new opportunities and continually search for ways to maximize the impact of resources.
This faster pace influences all business functions, especially workforce learning and performance. Every function must maximize its resources to produce the highest-possible impact.
Learning and performance are no different. Learning organizations have reduced resources and must manage a larger number of training projects requests. In addition, these projects are completed in shorter periods to retain competitive advantage.
Learning leaders must implement criteria to select the highest-impact projects based on the business value they will provide. This ensures learning and performance projects provide the best results.
In this process, we must ask ourselves tough questions:
The Evolution of Training Evaluation
The introduction of evaluation has served corporate learning well. Its application has added a business rigor to corporate learning that did not exist and has forced us to look at our industry in a new way. The training industry has not always had this level of accountability.
In fact, several years ago, I saw this quote from Brandon Hall: “There is no other workplace issue where so much money is spent with as little accountability as training.”
Accurate measurement of training impact can be elusive, time-consuming and expensive, and it often produces results that lack credibility. Nonetheless, the existing evaluation methodologies have served our industry well.
We must ask, however, whether there are other methodologies to evaluate training and performance initiatives that might serve our fast-paced business environment even better. I think there is, and I call it guerrilla ROI.
Introducing Guerrilla ROI
We always have this image of a scruffy-looking, bearded man in fatigues when we think of “guerrilla.” In fact, the word has been used many times recently to describe warfare, marketing tactics, music, social movements and even gardening. For our purposes, we will assume guerrilla activity has the following characteristics:
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